Ads ROI Calculator
Calculate ROI for XHS/TikTok ads and determine breakeven points for e-commerce
Losing money — 0.00 ROAS short of breakeven
What is Roi Calculator
Estimate ROI for paid traffic campaigns. Enter ad spend, CPC, conversion rate, order value and product/other costs to see orders, revenue, profit, ROI, GPM and the breakeven point — with Douyin and Xiaohongshu presets.
How to use Roi Calculator
- Pick a channel preset (Douyin or Xiaohongshu) or enter values manually
- Fill in ad spend, CPC, conversion rate, order value and costs
- Read orders, revenue, profit, ROI and breakeven from the results panel
Frequently asked questions
What is GPM?
Gross merchandise value per mille — revenue per thousand impressions/clicks, a common metric on Chinese short-video commerce channels.
Does the calculator predict real results?
It models outcomes from your inputs only — treat it as an estimate for planning, not a guarantee.
What does breakeven mean here?
The conversion rate or ROI level at which revenue exactly covers ad spend plus costs — below it the campaign loses money, above it you profit.
Is Roi Calculator free?
Roi Calculator is completely free — open the page and use every feature with no hidden charges.
Do I need to download or install Roi Calculator?
No download or installation is needed. It is an online tool that runs in the browser on your phone, tablet and computer.
Do I need an account to use Roi Calculator?
No. Use the tool right away — no account or sign-in required.
Does Roi Calculator work on mobile?
Yes. The page is fully responsive and works on phones, tablets and desktop browsers.